There is no doubt that more people are connected to the internet today than ever before, but what are they using to browse the internet. There is a growing trend towards mobile internet usage, and the real estate market is one place that mobile has blossomed into a huge fruit filled tree, and if your real estate listings are available in a mobile platform, then you are ready to pick the fruits of your labor.
Mobile is a growing trend that no realtor should ignore.
Realtors, if you are not using the power of mobile, then you are losing leads and sales. Mobile converts much better than other marketing mediums. If a person is browsing new homes for sale on a mobile app, and they happen to find one that they like, they have all of the contact information right in the palm of their hand, and all they have to do is touch the screen to make a phone call. That is extremely powerful.
To App or not to App that is the question.
There is a real problem when it comes to creating a real estate app. There are several different platforms out there and each one requires a different app. Creating an app for each platform can get really expensive. These platforms are constantly evolving too. By the time you get an app created, it could be obsolete. That is where responsive design comes into play.
With a website that has a responsive design, the website would change its design according to the user. Responsive design is the way that realtors should handle their data, but it is still in its infancy. The future of mobile looks really bright when it comes to shopping for homes. Make sure that you are prepared to make any necessary changes to keep up with the times.