March 29th, 2012
Social media is here to stay. It was only a matter of time before it became one of the greatest networking and marketing tools on the planet, and at the rate things are changing today, social media will be here for a long time to come.
Social media has its place in regular marketing, but it also has its place in real estate marketing. Social media works in everyone’s favor.
Home Buyers – If you are shopping for a home, then social media can help you jump start the shopping process. By tuning in to various social media outlets, you can quickly see what is available on the market, and one of the greatest things about using social media for home shopping is the sense of instant gratification that it provides.
Social media is always on, all day, all night. Home buyers that have a smart phone are constantly connected, and they can be notified of a house for sale within seconds. If the listing is something of interest, then the home buyer can quickly contact the person that is selling the home.
Real Estate Professionals – There are many people that are involved in the purchase or sale of a home. Real estate agents are not the only ones that are using social media to their advantage. Real estate websites that offers homes for sale and homes for rent are also taking advantage of social media, and these types of websites are delivering more information right into a home buyer’s hands. Convenience can easily make or break a sale, and social media makes buying a home very convenient.
In an age where people expect information almost instantly, social media has helped to fill that void. More and more homes are being sold using social media each and every day. If you are not currently using social media, you may be missing out.