April 19th, 2012
You may be thinking to yourself, “What does Google have to do with real estate web sites?” Google has everything to do with every type of website. They are the number one source of natural traffic for a lot of webmasters. When they decide to make a change in the way they bring people relevant search results every single website that is listed in Google’s search engine is affected by the change, even sites that are solely based on real estate.
Google is trying to make their search results better. They are constantly refining and tweaking the way web sites appear in their search results on a daily basis. These changes can be minor, and they can also be quite significant.
Google is at a constant battle with people that try to manipulate their website in the search engine results. Recently Google made some very significant changes in the way some websites appear in the search engine results, and this huge change has had a huge affect on many web sites that fuel the real estate industry.
If your real estate web site has seemed to slow down a bit, you may need to focus on a few things to help it out.
Creating content is one of the best ways for Realtors to help showcase their properties and the areas that they currently service. The key here is to create high quality content that actually provides a benefit to the buyer. In most cases Realtors should be doing this anyways. It is content like this that will help a real estate web site rise to the top of the search results naturally. Being at the top will help fuel the real estate agent’s sales, which in turn will help fuel the entire real estate market.
Google is not your only source for great traffic. If you are in the real estate profession, and you are not using social networking as part of your marketing plans, then you are missing out on a golden opportunity.
People like to communicate, that much we all know, but people like to communicate good and bad news on an equal level, and most people like to spread the word via various social networking platforms. A well written piece of content that gives the viewer what they want can quickly spread through an entire social network like a wild fire. The end result is a ton of targeted traffic delivered to your website.